![]() ![]() Pratap and his team of over 100 design professionals work across a range of products from Tractors, Trucks, buses, pick-ups and SUV’s. In this role, Pratap is responsible for the India, as well as UK based Advanced Design studio. In June 2021, Pratap joined Mahindra and Mahindra, as the Chief Design Officer, the first time such a role has existed at the Mahindra group. ![]() ![]() In 2021, Pratap was shortlisted as one of five World Car Person of the Year awardees. In 2018, Pratap was awarded the Chief Design Officer of the Year, by the China Industrial Design Association. Pratap and his team have received many awards for outstanding design from the motoring press, and other bodies in India and Overseas, including Auto Car magazine and the German Design Council. Drawing heavily on the talent from the Birmingham and Coventry area, the UK Design studio is now an integral part of Tata Motors’ Global Design Studio network. This includes concept as well as production cars. The Design Studio in the UK became the epicentre of advanced product design projects for Tata Motors and has delivered some award winning and market leading products. Operating initially from rented design studios in Birmingham and Coventry, Pratap helped in the design and planning of the TMETC UK design studio at the NAIC, on the University of Warwick Campus in Coventry. He was a part of the team that established a UK Design presence for Tata Motors. Pratap then joined the newly formed Tata Motors European Technical Centre (TMETC) in 2007 as a Technical Specialist. After completing his schooling at the Cathedral and John Connon School, Pratap graduated from the National Institute of Design, Ahmedabad with a Diploma in Industrial Design, specialising in Product Design. Pratap Bose is a British Designer, born in Bombay, India. Car Design Dialogues North America 2022Įxecutive Vice-President and Chief Design Officer. ![]()
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